"I AM"

The inspiration for "I AM" Creations came from a lecture given by The Honorable Minister Louis Farrakhan, entitled “The Education Challenge.” The concept for the project was to give our children a chance to see themselves in the lessons that they are learning every day. The Minister illustrated this point by creating the following analogy: When you take a picture of a group of people, then show it to some of them, those people will first look for themselves before anything else. If they cannot see themselves in the picture, they are not really going to be very interested.

 

This is a perfect analogy for the way many of our children view education today. They do not see any relevance to themselves in what they are being taught, and therefore, they are not very interested in learning even the little that is given to them in public schools. “I AM” Creations has taken on the mission of serving as a reminder to parents, teachers, and others responsible for our children’s education to show them that they have the potential to master anything because everything already exists inside of them. Furthermore, “I AM” Creations makes sure that the children know that when they are learning about the world, they are learning about themselves.

 

Our children were made in the image and likeness of God, and as such, should realize that they have unlimited potential for greatness and mastery. But they are also bombarded with media images to look up to that have nothing to do with them. In addition to providing educational motivation, “I AM” Creations is also dedicated to creating positive characters who look like our children, and show what, and how much, they can achieve.

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